Keenline Innovation Technology & Training Inc. (Keenline) was established in 2002 as a consulting firm focusing on the application, retroreflectivity, durability and safety of pavement markings. In 2008 Keenline expanded its focus of the business to include the retroreflectivity, effectiveness and safety of road side signs. In 2015 Keenline expanded once again into curve safety and analysis by becoming the Ontario representative for Rieker Inc.’s CARS program.
In 2009 Keenline presented at the ISMA Winter Tech Session on Pavement Marking Materials Update. Subjects included Volatile Organic Compounds (VOC), orange markings in construction zones, and lead restrictions in traffic paint.
Keenline also presents to municipalities regularly, on retroreflectivity and the proposed changes to the Minimum Maintenance Standards for Municipal Highways, requiring that signs be inspected annually for retroreflectivity.
As the traffic safety and guidance industry evolves, Keenline has had increased involvement with municipalities, government agencies, pavement marking contractors and engineering firms to provide their expertise.